In the fast-growing beauty industry, more brands are turning to private-label manufacturing to bring their products to life quickly and cost-effectively. Two of the most common production models are OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer). While both help brands launch customized products, they serve different needs and business goals.

What is OEM?

OEM stands for Original Equipment Manufacturer. In this model, the buyer (you) provides the product design, specifications, and packaging concepts, while the manufacturer is responsible for producing the item exactly as instructed.

OEM is ideal for brands that:

• Have a clear product idea and formula

• Want to maintain full creative control

• Need custom packaging and branding

• Are looking for exclusivity and unique positioning

Example: You design a white-handled brush set with specific bristle shapes and packaging, and the manufacturer produces it under your brand name.

What is ODM?

ODM stands for Original Design Manufacturer. In this model, the manufacturer provides pre-designed products that the buyer can rebrand and slightly modify if desired (e.g., color, logo, packaging). It’s a faster and more affordable solution to launch a product line.

ODM is perfect for brands that:

• Are launching quickly or testing a new market

• Need ready-made, proven designs

• Prefer lower MOQs and reduced R&D costs

• Want to focus more on marketing and sales

Example: You select a trending brush set design from the supplier’s catalog, add your logo and packaging style, and start selling within weeks.

Which Option Should You Choose?

There is no one-size-fits-all answer. OEM gives you control and exclusivity, while ODM provides speed and convenience. Many successful beauty brands start with ODM to reduce time to market, then switch to OEM once they understand customer preferences and have stronger brand identity.

Why Choose BEILI for Your OEM/ODM Beauty Projects?

At BEILI, we specialize in both OEM and ODM cosmetic brush solutions for global clients. Whether you're looking to create a fully customized makeup brush line from scratch (OEM), or need ready-to-brand professional sets (ODM), we provide:

• ✔ High-quality materials (cruelty-free bristles, solid wood handles, etc.)

• ✔ Low MOQ options for startups and indie brands

• ✔ In-house design and packaging support

• ✔ Fast sampling and production lead time

• ✔ 10+ years of experience in private label export

Join over 1,000 satisfied clients who trust BEILI to bring their beauty vision to life.

Our company can help you customize your private label and make your own brand

Product LOGO: Private label 

Benefits of private label private label

Reduce procurement costs, your unique display brand, allowing you to show yourself in the market, it is completely up to you to decide how to make the product in the market

Custom information

Customized logo(Min. Order: 200 Sets)

without logo(Min. Order: 50 Sets)

Customized packaging(Min. Order: 1000 Sets

Graphic customization(Min. Order: 500 Sets)

Q: Do you have a factory?
A: Yes, we are a manufacturer and trading company, specialized in pro ducing cosmetic tool for over 7 years.

Q: What is your MOQ (minimum order quantity) of your products?
A: The IN STOCK product, MOQ is 2pcs for each design The OEM ODM product, MOQ is 500pcs for each design

Q: What about your payment terms?
A:Paypal,Secure,Trader Assurance,T/T,Western Union all accept.

Q: How do your packing of your products?
A: 1pcs/opp bag, 50pcs/carton, or as you required.

Q. What is the quality?
A: Each item will be checked carefully before shipping, the inspecting goods by the third party is acceptable and any time.

Q. Can I make the LOGO?
A: Yes, you can

Q. What is the size range?

A: As Usually, Regular size in stock. Also can make any size as your request

Q. What about your delivery time of the products? Can we receive our goods on time?
A: Usually 10 to 30 days after order confirmed. Exact delivery time depends on order quantity. We regard clients "time as gold", so we'll do our best to deliver goods on time.