Eye concerns are one of the most common "video face" complaints with 1 in 4 US adults saying they notice under eye circles more on video calls. As the USA emerge from lockdowns, skincare brand StriVectin reveals how working from home and video-calling have make standards of beauty evolve. With the pandemic spreading over the world, video calling has become the new normal since public health precautions necessitated time spent apart from family, friends and colleagues. Skincare brand StriVectin has commissioned new research to explore how beauty perceptions and habits have changed after a year of unprecedented disruption. The survey of 2,000 US adults [1] explored the impact living in a largely virtual world has had on how consumer perceive themselves. Eyes climb the beauty priority (complaint) list As experts say that our phone and computer video cameras can intensify shadows around the eyes and nose, highlight blemishes and wrinkles and even make the face look fuller, it is no surprise that 69% of the persons surveyed say the things that bother them on video calls are not the things that bother them when they look in the mirror. Eye concerns are one of the most common "video face" complaints, with 1 in 4 US consumers saying they notice under eye circles more on video calls. 30% say they have actually turned their camera off during a video call because their eyes looked tired on the screen, and 71% say they are making an effort to positively accentuate the eye area. All-in-all, 37% have stepped up their efforts with serums, eye creams and devices, while 34% have added products to conceal or diminish dark circles. 31% rely on added definition with color cosmetics and 44% have researched how to look better in video calls specifically, while 33% have even considered cosmetic procedures after constantly seeing themselves on video calls. 51% say their monthly skincare/ grooming/ self-care expenditure has increased since the start of the pandemic. And 52%, more than half, say the spending increase is a result of greater concern over their appearance due to frequent video calls. The revelation is not a total surprise to the R&D and marketing teams at StriVectin. The brand has seen a double-digit percent increase in sales of its eye care products over the last year. "With eyes the main element of our appearance visible to the outside world this past year, it is natural that they have become our focal facial feature," said Alison Yeh, Chief Marketing Officer at StriVectin. Hair and eyelash brushes are the best pre-Zoom friends Eventually, after a year of virtual meetings, 67% of the US consumers surveyed say they have finally figured out how to ensure they look best on video calls. Nearly half (46%) say their number one last-minute pre-Zoom beauty touch-up is... brushing their hair. And about a quarter (23%) say mascara is their pre-Zoom go-to beauty savior (the number two choice). When asked what they have adde...

Rising focus on Afrocentric requirements to drive growth | Technavio NEW YORK, June 7, 2021 /PRNewswire/ -- Set to grow by USD 1.26 billion during 2021-2025, Technavio's latest market research report estimates the beauty and personal care market in Africa to register a CAGR of almost 2%. With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group are some of the major market participants. The growing focus on Afrocentric requirements will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

Products in the cosmetics industry can be divided into three categories: personal care, beauty and other three categories. Among them, personal care is divided into cleansing and hair care, beauty is divided into skin care and make-up, and other cosmetics mainly refer to fragrance and so on.Analysis of the market growth trend of China's beauty industry in 2021The scale of China's beauty and personal care market will exceed 519.9 billion yuan in 2020, a year-on-year increase of 7.2%. The industry growth rate in 2019 before the epidemic was as high as 14.7%. Since 2014, the scale of my country's cosmetics market has continued to expand. In 2019, the market size reached 45.23 billion yuan. Although the market size has shrunk due to the impact of the epidemic in 2020, as my country's economy continues to recover, it is predicted that the size of the cosmetics market in 2021 will increase. The amount was expanded to 44.91 billion yuan.From 2012 to 2019, the scale of China's cosmetics market kept expanding, increasing from 248.4 billion yuan in 2012 to 425.6 billion yuan in 2019. In 2020, compared with 2019, the scale of cosmetics market decreased to 395.8 billion yuan.It is expected that the scale of The Cosmetics market in China will increase steadily in 2021, and the cosmetics market in China is expected to maintain a compound growth of 11% in 2021-2025.In terms of the competition pattern, the high-end market is still dominated by foreign capital, but the rise of domestic brands through product innovation and differentiation positioning is obvious in recent years.Under the background of "appearance level economy" and "face age", people's demand for skin care consumption is increasing, and it has become a trend for the post-00s to pay attention to skin care.At the same time, with the acceleration of the global aging process, the elderly population is gradually increasing, but they also pay more attention to beauty care, in 2019, global skin care products have accounted for 40% of the global cosmetics market share.On the other hand, apart from face, hair style has also become a key factor affecting the overall appearance level. Global consumers also have a high demand for hair care products, accounting for 21% of the global market share in 2019.As social sharing platforms and professional beauty KOL accelerate the popularization of beauty knowledge, as well as the visualization of social and new media, the young generation's demand for instant beauty is constantly improving, and the demand for beauty products is huge, with a global market share of 18%.Domestic beauty brand development layoutBeauty cosmetics and cosmetics ranked fourth among categories with 51.2 billion yuan worth of online transactions during the 618 holiday, up 17.8 percent from last year.Among them, beauty and skin care, makeup and perfume online sales were 37.9 billion yuan, 13.2 billion yuan.Beauty makeu...

Step 1: MoisturizeBe sure to do a good job of moisturizing before makeup, so as to avoid card powder, unsatisfied situation.The most basic steps to protect skin are: make up water - essence fluid - emulsion - face cream - sunscreen - segregation cream.Step 2: Makeup primerMakeup primer used in the first step before makeup, can improve dark skin, uneven skin tone, and even concealer.It's very easy to use, just spread them evenly over your face, you can use a colored egg.Step 3: Cover concealerThe concealer you need to use is concealer, which mainly covers acne or blemishes. In these areas, apply concealer and push it away with your hand.Step 4: Air cushion or foundationCommon base products include air cushion, BB cream or foundation liquid.3 quality of a material is different, go up makeup method also is different.The air cushion is thinner and lighter. When you smear it, pat it gently so that it can be evenly smeared on your face.BB cream is best applied with egg makeup, first evenly spread it on the face, then gently smear with egg makeup, until completely removed.Foundation is similar to BB cream.Step 5: EyebrowsUse eyebrow pencil to draw a frame according to oneself eyebrow shape first, reoccupy eyebrow pink to fill it next.Finally, use a small brush to gently sweep the part of the brow to make it appear natural.Step 6: Eye makeupApply eye shadow first, then eyeliner and mascara.When painting eye shadow, pay attention to the whole eyelid base with the matte light eye shadow of light color first, and then draw with the dark eye shadow of dark color in the 2/3 place after eyelid, and finally reoccupy the pearl light eye shadow on the eyeball dizzy dye can.If it's light makeup, just apply the liner to the back and run it down the base of your lashes.Finally, it is mascara, first use eyelash curler to curl up, and then brush mascara, with the Z-shaped brush, can avoid eyelashes become legs of flies.Step 7: LipsFinally, the lips are painted again, the lipstick is applied to the lower lip first, and then the lip compression is carried out, and then the lip compression is painted again, so that the lip makeup is the most natural.For fuller lips, start with the lip peaks, fill in the upper lip and then the lower lip.Step 8: BlushTake the blush with a large brush and slap it on the cheek. Apply the blush from top to bottom.Step 9: MakeupThe final step is to complete the makeup, also using a large brush, dip it in loose powder, and then gently sweep from every part of the face.

Innovation in the beauty industry never ceases, and the latest addition to the lineup is the revolutionary All-In-One Color Makeup Brush Set. This exceptional set of 12 brushes is designed to cater to all your makeup needs, offering convenience, versatility, and flawless application in a single package.The All-In-One Color Makeup Brush Set takes the concept of a traditional brush set and elevates it to new heights. Each brush in the set is meticulously crafted to meet specific makeup application requirements, ensuring that no detail is overlooked. From foundation to eyeshadow, contouring to highlighting, this set has got you covered.One of the standout features of this brush set is its ergonomic design. The brushes are expertly shaped to fit comfortably in your hand, allowing for precise control and effortless application. The bristles are made of high-quality synthetic fibers that are both hypoallergenic and cruelty-free, ensuring a luxurious feel while being environmentally conscious.The set includes brushes for every step in your makeup routine. The foundation brush provides flawless coverage, while the angled contour brush effortlessly sculpts your features. The precise eyeshadow brushes allow for intricate eye looks, and the fluffy blending brush ensures seamless transitions. Other brushes in the set include a blush brush, lip brush, brow brush, and more, catering to every aspect of your makeup application.With the All-In-One Color Makeup Brush Set, you no longer need to rummage through a cluttered collection of brushes or carry multiple sets when you travel. This compact and sleek set houses all the essential brushes you need in one convenient package, making it perfect for on-the-go touch-ups or full-face transformations.Beauty enthusiasts and professional makeup artists alike are praising the versatility and quality of the All-In-One Color Makeup Brush Set. Its ability to deliver seamless application and flawless results has made it a game-changer in the industry, quickly becoming a must-have in every makeup lover's arsenal.As the demand for convenience and efficiency continues to rise, the All-In-One Color Makeup Brush Set stands at the forefront. It combines innovation, functionality, and exceptional design to redefine the way we approach makeup application.Experience the transformation for yourself and unlock endless possibilities with the All-In-One Color Makeup Brush Set. Prepare to elevate your makeup game to new heights with this revolutionary and comprehensive of brushes.

When it to applying foundation flawlessly having the right tools essential. Among the makeup brushes available, the foundation brush stands out a versatile and must tool in every makeup's collection. With its shape and design, brush offers precision,, and a flawless finish In this article, will explore the benefits uses of a single foundation brush.Section 1 : The Anatomy of Angled Foundation Brush- The bristles: made of synthetic fibers angled foundation brush br are densely packed and cut a slanted angle create a precise edge- The handle: for comfortable grip and control the handle is usually of wood or a material.Section 2 Flawless FoundationThe angled: The slanted shape the brush allows for application around the curves contours of the face including the nose, chin and forehead.-ing and blending: The densely packed bristles enable blending, resulting in a natural, airbrushed finish.Building: The brush's angled edge makes it easy to layer and build up coverage targeted areas, such as blemishes or areas with redness. Section3: Multi-purpose FunctionalityContouring: The angled shape the brush makes it ideal for contouring, allowing for precise placement and blending bronzer or contour powders.Blush application: The slantedistles can be used to apply blush or highlighter to the cheeks, creating soft and natural flush.Concealer precision: The pointed edge of the is perfect for applying concealer to small areas, such as under the eyes around the nose.Section 4: Care and MaintenanceCleaning:ly clean the brush using a mild brush cleanser or gentle soap to remove any makeup residue. Rinse thoroughly and reshape the bristles before allowing it air dry.Storage: Store the brush in a clean, dry place prevent dust and bacteria buildup. Consider using a brush guard or a brush holder maintain its shape and protect the bristles.Conclusion:A single angled foundation is a versatile tool that offers precision and control for flawless makeup application. Whether're looking to achieve a natural day look or a perfectly contoured face, brush is a must-have in every makeup kit. Its ability to effortlessly blend build coverage, and perform multiple functions makes it an indispensable tool for makeup, professionals, and beginners alike. Invest in a high-quality angled foundation brush and take your makeup application skills to the next level.